In July 2023, Butternut Box brought me in to support their launch in Wallonia, Belgium, from brand voice strategy to full digital localisation.
My role covered two complementary layers. First, shaping their French messaging: defining tone, adapting claims, and ensuring cultural and linguistic coherence across every touchpoint. Once the strategic foundations were in place, the team onboarded an in-house copywriter for daily execution, and I now step in for high-visibility campaigns and new claims that require deeper brand voice alignment.
Second, the full localisation of their digital interfaces for the Belgian market: website and app microcopy, error messages, onboarding flows and notifications, integrated directly into Phrase Strings ahead of launch.
ClientButternut Box ServicesTranscreation & editingYear2023 to nowLinkbutternutbox.com
