Let's talk
Let's talk
© 2025 Inès Maamcha. All rights reserved
Let's talk
Let's talk
© 2025 Inès Maamcha. All rights reserved
If you’re on my About page, it likely means two things:
You’re not French but want to hire a French writer.
You’re French, but you’re open to the world, so you do speak at least some English.
Either way, I’m glad you’re here. My name is Inès. I’m a French writer and translator who picked up English through pop culture and German through the study of philosophy. I’ve been immersed in the content industry for 8 years, both as a full-time employee and freelancer.
While my background is in fashion design, beauty, and automotive, with references such as Zalando, Refinery29 and Mercedes-Benz, about 5 years ago, right at the beginning of the quarantine, I delved into the exciting world of gastronomy. I know, time flies.
For instance, I spent two years working with the Swiss food brand Migros. Among my freelance clients are also esteemed names such as premium kitchen appliance brand NEFF, Kikkoman, and Butternut Box.
Whether I’m writing about food, fashion, cars, or anything else, I draw inspiration from the same place: people and their emotions. Our emotions. That’s what lifestyle advertising means to me—capturing the essence of something that can only be felt.