Since March 2024, I’ve been working closely with Swiss sportswear brand On to adapt their content for French-speaking markets across all channels. This includes major campaigns featuring Zendaya and FKA Twigs, as well as French-specific coverage and messaging around the Olympic Games, all with a focus on tone, cultural nuance, and brand consistency.
On is a premium Swiss brand that celebrates movement in all its forms. They support elite athletes, emerging talents, and underrepresented communities, always with a strong focus on purpose and performance. Their tone is clear, bold, and genuinely inspirational—something I strive to reflect in every localized piece of content.
