In July 2023, Butternut Box brought me in to support their launch in Wallonia, Belgium. Butternut Box provides fresh, balanced food for dogs, delivered to your door in perfectly portioned meal.
My role focused on shaping their French messaging: defining tone, adapting claims, and ensuring cultural and linguistic coherence across every touchpoint. Once the strategic foundations were in place, the team onboarded an in-house copywriter for daily execution, and I now step in for high-visibility campaigns and new claims that require deeper brand voice alignment.
ClientButternut Box ServicesTranscreation & editingYear2023 to nowLinkbutternutbox.com
