Together with Zalando’s integrated creative agency (ZMS), ASICS chose French influencer Elodie Meschie for their campaign in collaboration with ZMS, Zalando’s integrated creative agency. The concept: following and supporting her running journey as she sought to challenge herself with her first ever marathon. Each step was documented along the way, as she trained with ASICS running community manager. Through the content on Social Media and onsite, ASICS guided and inspired consumers to challenge themselves with their own marathon goals. My role was to create copy for each asset, embracing Asics modern and uplifting tone of voice. The brand achieved high visibility, consideration, and increase in market share within their target audience of French female runners.
ClientAsics x ZMSServicesCopywritingYear2021Linkshorturl.at
