ASICS partnered with Zalando’s integrated creative agency (ZMS) to launch a campaign following French influencer Elodie Meschie as she trained for her first marathon. The narrative documented her progress with the ASICS running community, inspiring French female runners to challenge themselves through authentic, real-time storytelling.
My role was to shape the copy across all campaign assets, from social to onsite, ensuring the voice remained modern, uplifting, and aligned with ASICS’ brand purpose. The campaign achieved strong visibility, improved consideration, and a measurable increase in market share within the French female running segment.
ClientAsics x ZMSServicesCopywritingYear2021Linkshorturl.at
