scent is the most persistent memory .
Concept
Scent as emotional architecture
Our sense of smell is the most primal bridge to memory and positive associations. INNÉ composes the invisible layer that creates a seamless coherence between space and emotion.
ABOUT
The Founder
After a decade spent translating brand identities, Inès returns to her first language: Scent. For the Franco-Algerian, born on Réunion Island, the music of fragrance is innate. And perhaps also invaluable.